Alioth

Studio

Alioth is a packaging company that chose to redefine its role: not a packaging producer, but a strategic partner capable of transforming packaging into a brand communication tool. Overclouds built the complete visual identity and website, starting from a precise question: how do you visually tell the story of a company that doesn't want to be a supplier?

Brand Design
Logo
Web Design

Building the identity

The name Alioth refers to the brightest star in Ursa Major, a reference point for navigators for centuries. That principle, orientation and guidance, became the guiding thread of the entire identity.

The pictogram is born from the fusion of three symbolic elements: a guiding star, a compass, and an opening box. The sign is divided into two sections corresponding to the two operational souls of the brand, Alioth Pack and Alioth Studio, united by a central element representing the brand's attractive force towards customers and projects.

A visual identity that speaks before you do.

These projects demonstrate one thing: a well-designed identity isn't ornamentation, it's a strategic tool. It reduces the effort of explaining yourself every time, makes you recognizable at first glance, and positions you exactly where you want to be.

Whether you're launching a brand, renewing your image, or building a product line, the starting point is always the same: who you are, who you're talking to, and what you want people to feel when they meet you.

If you're looking for someone to transform these answers into a coherent and memorable visual identity, we're here.